Top 5 Email Marketing Tools For 2020

Since you’re reading this Article, I would assume that you would know what Email Marketing is all about and its importance in today’s business scenario, but for the uninitiated it would be prudent to spell out the details about Email Marketing before I List out the Top 5 Free Email Marketing tools for 2020.

What is Email Marketing

Email Marketing is a form of Online Marketing that involves sending messages to a group of people via email. This is done either to acquire new customers or to do repeat business with old ones. It also serves the purpose of building loyalty, trust or brand awareness of your product(s)/service(s).

Why Email Marketing is Important

One of the best way to connect with people in a world where people are increasingly connecting with one another over the internet. You can connect with your targeted customers on an individual level and send them personal updates about your Company. You can tailor your message according to the action that a customer takes on your website or the interest that he/she might have shown vis-à-vis your product(s) or your service(s).

You can convert a subscriber or a visitor into a customer or retarget or upsell product(s)/service(s), at a cost that’s much less than traditional marketing channels like TV, Radio, newspaper etc. The best part of email marketing is you can track the performance metrics and accordingly tweak it to improve it’s effectiveness.

Now that I’m sure you have got an idea of the importance of email marketing in your marketing effort, let’s see which are the Top 10 Free Email Marketing Tools Of 2019.


This comes with a host of beautiful templates that you can customize for your email campaign. You can automate your campaign to welcome new subscribers, nurture relationships as well as have auto responders deliver message(s) at the right time based on their previous interaction with your email(s). You can build professional looking landing pages that are optimized to generate more sales.

You get a detailed insight about your email campaigns so you can customize it to get the best results. Additionally, you can do A/B testing to get even better results.

Last but not the least, you can use their survey creator to create surveys, that gives you the response of customers real time so you can an action right away.


This is an all in one Email Marketing Tool that can not only handle your Email Marketing efforts but also your Sms Marketing needs, Live Chat , CRM, Transaction Emails, Landing Page creation, Registration Form Integration, Facebook Ads for your business & a Lot more.  

You get a detailed report in the form of heat maps that lets you know where exactly your contacts clicked, their geographic location & precisely how they interacted with your emails, so you can make the necessary changes or modification(s) to your campaign.   

What’s great about the tool is you can start free and pay more as you grow or need priority support. Their paid plans starts from $20, under the Micro Plan & goes upto $140, under the Gold Plan.


This is another of the great email marketing tools that lets you create great looking emails with the help of their beautiful templates & drag & drop editor. You can automate a time based drip sequence starting with a welcome message to your new subscribers to letting them know about your upcoming events, offers or content or anything else that you’re planning to come up with.  

You can use forms hosted on Emailoctopus to collect email addresses from your website or alternatively use their embedded forms or their WordPress Plugin to accomplish the same task. It can easily integrate with the content management platforms, ecommerce platforms or third party customer relation management(CRM) tools.   

Their Starter plan is Free for the first 2,500 subscribers and 10,000 emails per month,at the time of writing this article. Their Pro Plan starts from $20 for 20,000 subscribers and 50,000 emails per month & scales up with your Business.


Mailjet is a one stop solution for your Email Marketing, Transactional Email & Transactional SMS needs. You can use the tool to automate the function of sending Abandoned cart reminders, transaction notifications, intelligent product recommendations & real-time upselling & more.

It works flawlessly with any of the CMS, e-commerce platforms, CRM or websites built on any of your preferred languages. When we used the tool in the free trial period, we found it to be highly reliable in terms of deliverability of emails. Talking of emails, what makes Mailjet stand apart from a lot of its competitors is the fact that you can customize your emails with variables, conditional statements and loops. The tool has the ability to send confirmation after an action is taken on an email or on a website.

You can send 200 emails/day and store unlimited contacts, for free. If you want to send more emails per day or want some extra functionality you will have to subscribe to their Paid plan which starts off with the Basic plan that lets you send 30,000 emails per month, with no daily sending limit and the added benefits of adding Free Sub-accounts and Online Customer support.


Mailchimp is one of the most popular Email Marketing platform that makes your effort of promoting your business a breeze. The built-in CRM helps in gaining an insight into your audience so you can tailor your Marketing campaign based on the data.

Mailchimp takes security very seriously. It has an Application level security with end to end TLS encryption, Brute force protection for logins and an in-depth testing for vulnerabilities in the application. Mailchimp works with all the major CMS.

You can send 2000 emails/month and store unlimited contacts, for free. If you want to send more emails or want some extra functionality you will have to subscribe to their Paid plans.

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